GS-JJ Link Building Case Study: 50+ High-Quality Backlinks

Case Study: Link Building Strategy for GS-JJ and Its Associated Stores

Client: GS-JJ.com – a leading manufacturer of promotional gifts such as custom enamel pins, patches, keychains, medals, and more.
Associated Brands: EnamelPins.com and patches.co

Challenge

GS-JJ and its associated stores had strong products and brand recognition, but they faced one major challenge — limited authority due to a weak backlink profile.

They struggled with:

• Fewer backlinks than competitors in the promotional products niche.
  

• Low presence on relevant blogs and directories.
  

• Difficulty ranking for high-value keywords like custom enamel pins, custom patches, and promotional keychains.
  

The absence of strong, high-quality backlinks limited their organic growth and overall domain authority across all three websites.

Our Link Building Solution

We built a comprehensive white-hat link-building campaign targeting authority, quality, and relevance.

Our strategy included:

1. Competitor Backlink Analysis: We identified and analysed competitors’ link profiles to uncover outreach opportunities.
   

2. Guest Posting Campaign: WE secured 20+ placements on high-authority sites (DA 40–75) in relevant niches like marketing, design, branding, and business.
   

3. Resource & Mention Links: We added GS-JJ and its stores to reputable industry directories and “best supplier” lists to strengthen brand signals.
   

4. Content-Driven Outreach: We created useful, shareable content (e.g., “How to Design Lapel Pins for Your Brand”) to earn natural backlinks.
   

5. Anchor Text Optimisation: We maintained a natural anchor distribution combining branded and keyword-based text.
   

6. Niche Edit Link Insertions: We acquired contextual backlinks in existing articles on trusted domains for extra authority.
   

Examples of Link Placements

During the campaign, we strategically placed contextual backlinks on high-quality websites through niche edits and content partnerships.
Here are some examples of where our links were featured:

• On PaylineData.com, we added a contextual backlink with the anchor text “Custom Pens” pointing to custompens.com/us.

• Another placement on PaylineData.com included the anchor “Custom Pins”, linking to enamelpins.com/us/custom-pins.

• On TimberidgeGoldenDoodles.com, we placed a link using the anchor “Custom Keychains” directed to customkeychains.com/us.

• A backlink was added on MedicalResearch.com with the anchor “Custom PVC Patches”, linking to patches.co/us/custom/custom-pvc-patches.

• On TattooGenda.com, we secured multiple contextual backlinks:

  • “Custom Keyrings” linking to gs-jj.com/keychains/Custom-Keychains

  • “Custom Pins” linking to enamelpins.com/us/custom-pins

  • “Military Challenge Coins” linking to gs-jj. com/challenge-coins/Custom-Challenge-Coins/military-coin

• On SoftwareTestingLead.com, we placed two strong do-follow backlinks:

  • “Custom Pins” linking to gsjj.ca/lapel-pins/Custom-Lapel-Pins

  • “Custom Enamel Pins” linking to gsjj.com. au/enamel-pins/Custom-Enamel-Pins

Each link was contextually integrated, ensuring relevance to the article’s topic and maintaining a natural appearance for long-term SEO impact.

Results (After 4 Months)

✅ Domain Authority increased by +15 points across GS-JJ and related stores
✅ 50+ high-quality backlinks acquired (guest posts, mentions, directories, and niche edits)
✅ 4 new competitive keywords ranked on Google Page 1
✅ Referral traffic from guest posts generated qualified leads and brand visibility

Key Takeaway

High-quality, relevant link building can significantly boost authority and organic visibility — even in highly competitive industries.
By targeting niche-specific websites, directories, and content placements, GS-JJ and its associated stores strengthened their backlink profile and achieved measurable SEO growth.

Client Feedback

“Naomi from GS-JJ here — Working with Dawood Ahmad, founder of Drbseo, has been a fantastic experience. His expertise in link building is unmatched, and his professionalism makes collaboration seamless. Highly recommended for anyone seeking top-notch results!”